Further Information: Communicating the vision category

This category focuses on the importance of good two-way communications. All change initiatives need a clear vision that can be presented in a meaningful way to different groups. There should be a communication plan in place that identifies all the relevant stakeholders, describes the kind of information they need, when and how it should be given and what the expected result or action should be.

Communications should enable people to share their successes, discuss concerns and contribute ideas to the new initiative. Stakeholders must be kept informed of progress if they are to remain supporters of the initiative. Effective communication is not just about telling and listening it must demonstrate hearing.